Banner (display) ads

Grab the web visitor’s attention and get measurable results by positioning your ad on ForResidentialPros.com with our relevant content.

Leaderboard ads offer a great deal of advertising space in one of the most prominent positions on a website.

The skyscraper is a tall, narrow banner advertisement placed to the right of content on our web pages. A skyscraper is always visible above the fold and remains at least partly visible as the viewer scrolls down the page.

The rectangle is one of the favorite positions of many as it appears in a prime position on the website surrounded by content.

The button may be the smallest ad on the page, but it can effectively deliver your brand and message in a big way. This is one of our most popular ads and is a great choice for those who want a digital presence with a smaller budget.

Wallpaper, takeover, welcome ads – Stand apart from the rest! Using rich media solutions, your ad can move, expand, change and engage the viewer.

Product Locator (buyer's guide)

Be visible online 24/7/365 where buyers go to learn about products, services, manufacturers and distributors.

The Product Locator features:

• Searchable by company and products
• Company logo
• Company links
• Company contact information
• Product links
• NEW! Product videos
• Product images
• Company "More Info" web link
• Easy online profile & listing management

 

DOWNLOAD :: Product Locator info sheet

Contextual advertising

ForResidentialPros.com offers contextual advertising (using specific keywords) to you for zoned-in targeting of prospects and clients. Purchase keywords based on ForResidentialPros.com’s Product Locator (online buyer’s guide) categories that are specific to products in the residential design and build industries. These keywords push advertisements in which the content of an ad is in direct correlation to the content of the web page the user is viewing.

For assistance in selecting your keywords, please contact your integrated media consultant.

Email blasts

Sponsored exclusively by YOU, email blasts feature your content and branding delivered to our opt-in email lists. Use an e-blast to secure instant purchases, drive traffic to your website and build your brand.

Our reporting will tell you how many emails were sent, opened, clicked and forwarded. Mailing lists are updated daily!

Email blasts are a great way to announce a new product or service, conduct a contest, feature specially priced items or sell inventory quickly to a large, dedicated audience.

E-newsletters

Sponsor one of our weekly or monthly e-newsletters produced by our industry-leading editors. Pair your message with our relevant content, timely news and our opt-in subscriber database.

Product Innovations by Kitchen & Bath Design News is a monthly showcase of the latest kitchen and bath products in a broad range of categories, from appliances, cabinetry and countertops to decorative and functional hardware, faucetry, tubs and shower systems and more.

Industry Spotlight by Kitchen & Bath Design News brings our readers some of the newest kitchen and bath product innovations once a week.

Remodelers’ Briefing by Qualified Remodeler tracks weekly the latest news and events that are important to the remodeling industry.

News Wire by Residential Design + Build, weekly delivers the latest news and events happening within the custom home design and build market.

Hazardous Material Management by Qualified Remodeler conveys important news, rules and regulations pertaining to the safe management, containment and removal of hazardous materials including lead paint.

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E-product showcases

Our subscribers are hungry for information about new and innovative products. Send your product or service promotion directly to their inboxes with an E-Product Showcase. This online ad vehicle reaches a 100% opt-in list of subscribers at an economical rate.

Ask your integrated media consultant about our Print Plus program. You can get a position in the E-Product Showcase at a discounted rate when purchased with a print ad in a Cygnus Residential Network publication.

Video Network (media center)

Make your product or service a star performer! Showcase your product or service in action to thousands of buyers in the residential industry on ForResidentialPros.com — accessible 24/7. We offer multiple video opportunities, including placing your video on our Video Network or the Buyers' Guide product page or emailing a link to your video in a Video E-Showcase.

The Media Center's Video Network enables companies like yours to present videos 24/7 to residential industry leaders. There's no better way to close a sale than to let your prospect see your product in action. Every professional with Internet access is able to see and listen to your company's sales, training or safety videos.

You don't have a video? Our talented video production team can create a custom video for you. Contact your integrated media consultant for details.

Webinars / webcasts

Throughout the year, our editors host or moderate educational webinars on industry relevant topics for construction professionals. Your sponsorship of one of these events gets your brand in front of our viewers on all promotional messaging and it positions your company as a partner in education. The largest benefit to sponsoring a webinar is we can share the registrants’ information with you as sales leads.

Additional options

At Cygnus we think outside the ordinary everyday. Contact your integrated marketing consultant to discuss any customized sponsorship program to fulfill your marketing needs. Here are just a few examples of some additional digital marketing services we can offer:

• Podcasts
• QR codes
• Digital edition sponsorships
• Branded e-newsletters
• Micro sites
• E-books
• E-learning
• Whitepapers, case studies, testimonials