RICKI Study Probes Kitchen Tastes of 'Gen Y' Consumers
As the Baby Boom generation did before them, "Generation Y" is sparking major changes in the marketplace - from design aesthetics to delivery channels - including a different concept of "kitchens" than their older, Baby Boom counterparts.
Gen Yers are more drawn to contemporary styling than adults in other generations. For example, they’re far more likely than adults overall to say they prefer a “modern” or “contemporary” kitchen. They’re also far more open to out-of-the ordinary finishes. For example, when asked which finish or color they prefer for appliances, a slight majority of respondents in all generations say they prefer stainless. In contrast, Gen Y respondents are much more likely than others to say they prefer black appliances.
“The lives of Gen Y are in flux and less predictable than older adults,” said Bryan. “Marketers and product developers who find ways to ease their burdens may be able to cut through the clutter and win over this generation.
“As Generation Y consumers move into their prime earning years, there are ways for designers, retailers and manufacturers to stand out to this segment – and real opportunities to profit,” Bryan added. “By understanding the way they think and what they consider ‘cool,’ companies can develop successful products and marketing strategies.”
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