Harvey says that the increase of contemporary designs has opened up and driven increased demand for reconstituted veneer products with cleaner, straight-grained looks and exotic offerings due to consistent supply and sustainability. He also adds that an all-wood cabinet continues to be preferred over other materials, such as MDF and particleboard that traditionally contained greater levels of formaldehyde. Grabill has eliminated MDF and particleboard lines of construction in favor of an all-plywood box construction. However, the firm has also introduced an “exotic” species offering featuring several of the reconstituted and bamboo veneers, a sustainable option to other alternatives.
Ducharme says that at Executive, they are focusing as much on “healthy” as “sustainable,” because their typical consumer is particularly interested in products that promote health and well being. “Our message is, you don’t have to pay more to make the healthy responsible choice. Waterborne UV stains paints and topcoats are standard. Three-quarter-inch, No Added Formaldehyde Domestic Plywood is our standard. You don’t pay more. Our consumer gets a Greenguard Children and Schools Indoor Air Quality certified kitchen and does not pay a dime more for it. This message resonates with anyone and everyone…not
just the green buyer.”
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