Marketing Sparks Success for Award-Winning Firm

She adds: “It can be very challenging, because Tucson is a small community where many of my clients live in close proximity to one other. So, I need to come up with distinct ideas, assuring that each project is unique.

Occasionally I will specify a product or material more than once – as long as I can come up with a concept that is totally different from the neighbors.”

She notes that luminous natural agate, backlit, is one of the things she’s used more than once. “In a powder room project, the floating vanity – which was handcrafted from agate slab – became a stunning focal point,” she notes. “In a larger bathroom I recently designed, a deeper colored agate became the perfect edge detail for rich, leather wrapped cabinetry.”

She states: “Kitchens and bathrooms are such personal spaces, so highlighting the home’s architecture, providing quality products and taking into account the client’s individual character are the most important factors.”

Varied Selection

Carroll prefers using high-end product brands as long as they align with the client’s sensibilities.

“In high-end custom home design, I sometimes have to look outside my comfort zone to find items that will be perfect,” she explains.

“I often choose fixtures from Kohler, Grohe, Sonoma Forge, Elkay, Toto, Ginger and Franke,” she comments. “I also use locally handcrafted custom cabinetry, and a lot of natural stone for countertops, flooring, walls and accents.” For appliances, she gravitates toward Viking, Wolf, Thermador and Bosch.

Carroll has several different suppliers, which helps her choose just the right product for each client.

“In my kitchen and bath portfolio, you’ll see everything from wooden wall tiles, leather wrapped cabinets and riveted sheet metal in bathrooms to hand-made glass tiles, polished concrete and zebra wood veneer in kitchens,” she says.

Carroll’s studio also offers custom architectural details, specially made furnishings, commissioned artwork and other made-to-order details that personalize any kitchen or bath.