PRIMEtime Networking

An idea for harnessing the leadership abilities of those running the largest and most successful remodeling businesses in the market has evolved to become the Executive Business Approach’s PRIME council. Consisting of remodeling market leaders, PRIME’s role is twofold: 1) Members helping each other become better leaders, and 2) Providing focused direction for the remodeling market through better leadership.

Qualified Remodeler approached PRIME’s founder, Joy Kilgore; its facilitator, Mark Richardson; and a member, Andy Wells, to learn more about its power and purpose. For those wanting more information, visit

President, Executive Business Approach

What is Executive Business Approach?

Executive Business Approach brings together executives and thought-leaders from within the remodeling industry to examine the changing world of doing business. Although there are all sorts of approaches to business, EBA looks at business from the CEO perspective. Though involved in the day-to-day aspects of leading successful businesses, executives observe and conduct business from a higher level and are able to develop concepts, processes and procedures that add value to the overall business structure.

Who is PRIME? Its members?

PRIME is a peer council as opposed to a peer group. This distinction comes from the fact each person in PRIME is a leader in his/her own right. Therefore, when we come together, everyone is a teacher and everyone is a student. Members learn from each other as we discuss trends, issues and concepts as opposed to the daily nuts and bolts of running a business. Our topics are real-time and relevant and are led by experts from within and out of the industry.

PRIME’s members are a unique blend of large-scale local remodeling companies—design/build and specialty—multilocation organizations, franchisors, dealerships, insurance restoration, manufacturers, distributors and lending providers.

What is PRIME’s mission?

PRIME’s vision is to create and enable an ongoing dialogue that includes leaders from every sector of the remodeling industry. Our tagline is “Building Business Excellence.” This speaks to creating the ultimate customer experience by introducing new ideas and streamlined procedures. Quality workmanship and outstanding customer service is the minimum expectation.

Is PRIME an acronym? What’s behind the name?

This council is special and needed a name to be representative of its status and the excellence and character of the members. PRIME’s members are the best and brightest. They are the cream of the crop. The word “PRIME” reflects those qualities. And the acronym works well: Professional Remodelers in Management Excellence.

How will PRIME grow?

PRIME has already begun its expansion. This expansion has been organic. Right away, PRIME members recognized the influence and advantage of being in the room with other leaders and participating in high-level strategic discussions. As great leaders, they recognized that if they could benefit from this association with other successful leaders, their team leaders would benefit, as well. This led to including sales managers and marketing directors in our meetings. Although PRIME members continue to meet in their closed sessions, team leaders meet together with their peers from across the country to discuss topics relevant to their respective positions and departments.
Another way PRIME is expanding is by recognizing the importance of lending support to the industry. PRIME is facilitating that effort by providing a forum for the rising stars of remodeling and home improvement. And this doesn’t apply just to the “newbies” in the game. We have companies that have been in business for years but have the thirst and desire to learn, change and move forward. Knowing they are not alone is a part of the “Power of PRIME.” The power of the opportunity to meet and converse with the legends and leaders of the industry is mind-boggling.

What is remodelers’ biggest need and how will PRIME meet it?

Changes, or adjustments, as we prefer to call them, can be made randomly or after thought and wise counsel. The Power of PRIME is seen clearly when members share an opportunity or challenge they currently face. If you can imagine having the opportunity to sit around a table and run your ideas by the most successful people in your industry before investing huge amounts of resources in that project, you get a taste for the Power of PRIME.

What is the greatest threat to remodelers today?

Anyone who thinks we will return to “business as usual” is oblivious to what has happened. More than ever, to continue to do what you’ve always done is complete folly. We have witnessed a tremendous change in the workplace (employees), consumer and competition. Chris Edelen of LeafGuard articulated it so well. He said, “If you are not changing, the marketplace will relegate [your] company irrelevant.”

How is PRIME positioned within the remodeling market today?

PRIME is comprised of some of the largest companies that have been around the longest. Therefore, it very quickly became talked about and created a buzz throughout the industry. With Case, Neil Kelly Inc., Alure Home Improvements, Normandy Builders, and Marrokal Design & Remodeling leading the way, people sat up and took notice right away. Add to that our unique blend of executives, business owners and manufacturers and the entire membership reads like a “Who’s Who” of remodeling today.