New Site Offers Free Marketing Help

Columbia, S.C.--A new website, www.FreeHelpForBuilders.com, has been established and is now available to provide free marketing assistance for NAHB builder members nationwide. The site was developed as an outreach and industry benefit by a group of professionals holding the Master in Residential Marketing (MIRM) designation from the NAHB.

"With the slowdown in the housing industry, it has become more obvious that some builders struggle to adjust to the new market realities," according to Bill Webb, MIRM, a new home consultant from Amelia Island, Fla., who is responsible for organizing the efforts of the volunteers.  "For years many MIRM's have offered assistance through other volunteer activities. With the popularity of the internet, we felt that is was time to transfer our efforts to a site that would be easy to find and that would provide no-cost assistance on a variety of marketing topics."

Currently the site has ten areas of expertise listing experts in those specific topics who provide up to two hours of free consultation to any builder needing assistance. Volunteer participation is limited to those holding the MIRM designation. In addition, there is a separate listing containing volunteers who are instructors in the MIRM designation program who will identify a entry point for those builders unsure of where to start. A blog has also been created to provide responses to general questions and problems that have been addressed by volunteers.

To take advantage of the program, a builder must simply visit the website, click on the area of concern and then select from the lists of experts on the site. The builder is then responsible for making the contact with the selected expert. Volunteers are prohibited from soliciting business. Builders seeking assistance must be members of the National Association of Home Builders (NAHB.)

"Often free offers are tied to some sort of sales pitch and that discourages those needing help from participating," said Hal Von Nessen, MIRM. site webmaster. "Volunteers who solicit additional business will be removed from the site.  Because the free consultation is limited to two hours, it may be appropriate for builders to seek additional assistance for their situation."

There is also a blog associated with the website so that participants can leave comments regarding the results of their requests. As requests come in, volunteers can also add to the blog with insight on their discussions that may be of assistance to other builders with similar questions. In addition to the link on the web site, the blog can be accessed directly at http://freehelpforbuilders.blogspot.com/.

Any individual holding the MIRM designation may volunteer to participate. There is a link on the site to request information on volunteering.

These IRM faculty members providing insight into a starting point are:

Bill Webb, MIRM. Bill Webb MIRM, LLC., Amelia Island, Florida
Hal Von Nessen, MIRM, CMP, CSP, CAPS, RESH Marketing, Columbia, South Carolina
Dan Levitan, MIRM, IRM Fellow, CMP, CSP, CAASH, Dan Levitan and Associates, Fort Lauderdale, Florida
Roger Fiehn, MIRM, Roger Fiehn and Associates, Houston, Texas

Volunteers and their area of expertise:

RESEARCH
Bill Webb, MIRM, Bill Webb, MIRM LLC.,  Amelia Island, FL
Hal Von Nessen, MIRM, CMP,CSP, CAPS, RESH Marketing, Columbia, SC
John H. Schleimer, MIRM, CAASH, Market Perspective, Roseville, CA
Daniel Levitan, MIRM, IRM Fellow, CMP, CSP, CAASH , Fort Lauderdale, FL
Ross Robbins, MIRM, Homebuilder Coach, Littleton, CO
Roger Fiehn, MIRM, Houston, TX

SITE SELECTION
John H. Schleimer, MIRM, CAASH, Market Perspective, Roseville, CA
Daniel Levitan, MIRM, IRM Fellow, CMP, CSP, CAASH , Fort Lauderdale, FL
Roger Fiehn, MIRM, Houston, TX

PRODUCT STRATEGY
Daniel Levitan, MIRM, IRM Fellow, CMP, CSP, CAASH , Fort Lauderdale, FL
Ross Robbins, MIRM, Homebuilder Coach, Littleton, CO
Roger Fiehn, MIRM, Houston, TX
Lita Dirks, MIRM, Greenwood Village, CO

PRICING STRATEGY
Bill Webb, MIRM, Bill Webb, MIRM LLC.,  Amelia Island, FL
John H. Schleimer, MIRM, CAASH, Market Perspective, Roseville, CA
Daniel Levitan, MIRM, IRM Fellow, CMP, CSP, CAASH , Fort Lauderdale, FL
Ross Robbins, MIRM, Homebuilder Coach, Littleton, CO
Roger Fiehn, MIRM, Houston, TX
Jim Hale, MIRM, Fonville Morisey & Barefoot, Raleigh, NC

MODEL HOMES
Roger Fiehn, MIRM, Houston, TX
Lita Dirks, MIRM, Greenwood Village, CO
Mary DeWalt, MIRM, Mary DeWalt Design Group, Austin, TX
Kay Green. MIRM, Kay Green Design, Orlando, FL

BRANDING
Bill Webb, MIRM, Bill Webb, MIRM LLC.,  Amelia Island, FL
Hal Von Nessen, MIRM, CMP,CSP, CAPS, RESH Marketing, Columbia, SC
Roger Fiehn, MIRM, Houston, TX

ADVERTISING
Hal Von Nessen, MIRM, CMP,CSP, CAPS, RESH Marketing, Columbia, SC
Mitch Levinson, MIRM, mRELEVANCE, Chicago, IL
Roger Fiehn, MIRM, Houston, TX

INTERNET
Bill Webb, MIRM, Bill Webb, MIRM LLC.,  Amelia Island, FL
Hal Von Nessen, MIRM, CMP,CSP, CAPS, RESH Marketing, Columbia, SC
Mitch Levinson, MIRM, mRELEVANCE, Chicago, IL
Roger Fiehn, MIRM, Houston, TX

SALES TEAM
Bill Webb, MIRM, Bill Webb, MIRM LLC.,  Amelia Island, FL
Gian Hasbrock, MIRM, MCSP, CGP, CRS, Critical Wheel, Durham, NC
Ross Robbins, MIRM, Homebuilder Coach, Littleton, CO
Roger Fiehn, MIRM, Houston, TX
Jim Hale, MIRM, Fonville Morisey & Barefoot, Raleigh, NC
Melinda Broody, MIRM, Melinda Brody and Company, Altamonte Springs, FL

CUSTOMER SERVICE
Bill Webb, MIRM, Bill Webb, MIRM LLC.,  Amelia Island, FL
Roger Fiehn, MIRM, Houston, TX


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