Creating a Memorable Showroom Experience

According to Mary Labowitz, Premier Marketing, and Jerry Williams, WMS Marketing (both leaders of the DPHA member group), too many times at the end of a job, an item has been left off the order. As a result, the contractor has to rush around for the missing item, starting a fury of frantic phone calls. They just want to complete the job, so guess who gets the sale for that missing item? The big box. Now that luxurious bathroom has an item that is not so luxurious. The end user loses, and the showroom, rep and decorative plumbing and hardware manufacturer have lost a sale. And a non-memorable experience (or negative experience) has occurred.

The checklist is divided into a few sections and details the necessary accessories one might need to think of when picking product for the bath. For example, in the tubs section, there is a reminder for the drain. When ordering the bath sink and faucet, you will be prompted to not forget the stops or a special drain that might be needed.

Creating a memorable experience for your customers is a combination of a sharp showroom, high-end luxury products, outstanding product knowledge and a thorough sales process. If all areas are flawlessly executed, your customer will remember his or her experience with you.