Design Firm Expands Reach Through Collaboration

by John Filippelli
Created:

Ask Larry Frasier and he will tell you that if you can’t reach them, then join them.


Last February, Frasier Kitchens and Inner Piece Interiors shared a booth presence at the Wausau Area Builders Association Home Show.

Frasier explains: “We will be working with our interior design partner to put on around eight showroom events for 2010 which will include open houses, kitchen clinics, cooking demos, green clinics and a holiday bake sale. These will be promoted with postcard mailings [which will include co-op assistance through our Wood-Mode rep] and with sign-up sheets for visitors at each showroom.”

Lastly, he points out that the firm has purchased billboard space on the main highway that funnels part-time residents from Southern Wisconsin and Illinois to their lakeside retreats in northern Wisconsin.

Frasier Kitchens

At a Glance

Location: Rhinelander, WI
Principals: Larry Frasier, CKD, owner/president/senior designer; Nancy Frasier, designer/v.p.
Showroom: One showroom, 3,000 sq. ft. (5,600 sq. ft. includes office area, storage area and workshop)
Hours of Operation: Mon. - Fri., 9:00 a.m. - 5:00 p.m.; Sat. 10:00 - 3:00 p.m.
Number of Employees: Five
Major Product Lines: Wood-Mode; Brookhaven; Cottonwood; Habersham; Décor; countertops in granite, soapstone, honed slate, quartz, solid surface, stainless steel and tempered glass; Sub-Zero; Wolf; AGA; Turbo Chef; Miele; Bosch; Fisher & Paykel; Rangecraft; Viking; Blanco; Rohl; Stone Forest; Native Trails and Kohler, among others.
Design Specialties: Lakeside retreats with elegant ambience.
Design Software: Vector Works, 20-20, color hand renderings.
Business Philosophy: “To listen closely to the individual needs and desires of each client and provide creative, unique design solutions with quality products and professional installation.”

Events