Doors of Opportunity

by Harry Spaulding
Created:

Qualified Remodeler writer Harry Spaulding takes a look at how door trends mirror consumer priorites in their home


Since the home is a key investment of many Americans, it’s important for that investment to positively affect the cash flow while reflecting the homeowner’s priorities. Most of today’s energy-efficient products save on energy bills and provide the added benefit of being eco-friendly and low-maintenance.

According to CMI’s Bob Merrill, “as the housing market continues its slow recovery, more people are beginning to invest in remodeling projects to help improve their home’s value or simply to update their décor. But they expect value and quality products. Replacing old wood doors with durable, molded interior doors is an affordable way to upgrade the look without adding significant costs.

“There has been some improvement in the remodeling market compared to last year,” says Merrill. “In general, remodelers are looking for molded interior doors that add style, and character to a home, yet also meet or exceed green building industry standards.

“Green features are top of mind for consumers in all categories and doors are no exception,” says Merrill. “Molded interior doors are an eco-friendly product — they are made with sustainable materials, recycled content, low VOC primers and have low formaldehyde emissions.”

“In response to the Stimulus Bill, also known as The American Recovery and Reinvestment Act of 2009, homeowners seek energy-efficient products to help them qualify for the tax credit [up to $1,500] through December 31, 2010,” says ThermaTru’s Derek Fielding.

“Most people have numerous demands on their time, and they don’t need another item like home maintenance on the to-do list,” Derek Brosterhous, product manager, Wood Doors for JELD-WEN. “They are more interested in how products can solve their problems, not create more.”

A selection of JELD-WEN exterior doors are available with AuraLast wood frames. Auralast protects the frame components, including the center mull, brickmould, header and side jambs, from wood decay, water saturation and termites. AuraLast wood provides virtually 100 percent penetration of the protective ingredients — from the surface to the core so trimming and sanding cannot compromise the integrity of AuraLast wood. These frames can be easily and inexpensively trimmed and adjusted on-site, and can be painted or stained.

“Personal priorities are helping drive demand for products that lessen environmental impact,” says Brosterhous. “For some homeowners, that may include products that last longer, reduce waste, are made from recycled content, or are Energy Star rated. When it comes to balancing economics and sustainability, energy efficiency continues to be a top priority not only because it has major environmental implications but also because homeowners can realize the immediate benefit of lower utility bills.”

From improved curb appeal and enhanced interior design to lowered energy bills and environmental protection, today’s doors can exceed the demands of any customer. If you think not, just ask and a manufacturer can probably create your dream door.

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