Dynamic Design Center Drives Success for Firm
The advice “show, don’t tell” is typically reserved for fiction writers, but it holds equally true for kitchen and bath designers.
This mix of design and service has led the firm to some remarkable projects – including one with a $12,000 sink. “It was designed and modeled after our SoHo display. The client liked the vignette and the style of the sink in the display, but had a large space,” he says.
“We had the sink fabricated locally because of the size, and included additional stainless steel countertop space on either side as well as the integrated storage tray. The sink has the drain board, deep basin, sliding wood cutting board and tilt-out storage tray all in one unit.” The sink module was then surrounded by white marble countertops, he adds.
Drawing a Crowd
While the showroom’s location drives traffic, the firm is certainly not stopping there.
It has already produced several special events, says Burcher, including a series of famed chef demonstrations and wine tastings.
“We are part of the Wood-Mode and the New York Design Center co-operative program, so we appear in their ads in national magazines,” he points out.
The firm also has a public relations firm to promote its name, message and designs, he concludes.
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