In House has been rapidly gaining word-of-mouth buzz as one of the area’s premier showroom for the kitchen, bath and home, according to the two principals. The location – on the ground floor of the NY Design Center at the intersection of 33rd Street and Lexington Avenue – has provided the 3,300-sq.-ft. showroom with a steady stream of customers.
“It’s really an amazing space, with wraparound windows and entryways both inside the Design Center and on Lexington Avenue,” comments Burcher. “The corner window frontage is bright, airy and open; it can be viewed from every vantage point.”
The entrance from Lexington Avenue “provides an entryway that one would see in a home, which provides more display space, and sets up the entire concept for the showroom,” he continues.
The new space, designed by Markoe and Burcher along with architect Daniel G. Failla, unfolded according to a specific vision: “To create a showroom that showcases all of the rooms throughout your home, done just the way that people use them,” according to Burcher. “The ‘Home’ concept is paramount to what we are doing, for each vignette is displayed as it would be in a gallery, with a museum-like approach: vignettes with full concepts of the room, designed and stocked just as people would use them.”
He believes this is what sets In House Kitchen Bath Home apart – “the feeling that you are actually in a home, along with the traffic pattern and easy flow of space,” he reports.
“The entryway transitions the customer from the intensity of New York City to the serenity of the showroom space, where there is music, flowers, a clean simple design – a Zen approach and a soothing vibe,” explains Burcher. To the side of the reception area is the kitchen section, which flows into the Selections Room, opposite the concierge desk. Behind the concierge desk is the bath area, which flows into the library and home office, media room and dressing room.
“Everyone who enters comments on the warmth they feel when inside the showroom…as if they’re in a comfortable, beautiful, well-designed home, with a traffic flow that enhances the experience,” he comments. “What’s so unusual in this showroom is that lifestyles and vignettes are presented as people actually live in them.”
Each vignette in the showroom is designed to look and feel like a certain neighborhood of New York City – they are even named for that area. At the center of the reception area is the vendor wall, which highlights the company’s partners’ names and logos. Among the companies represented are Wood-Mode, Alape, Empire Industries, Sonia, Blanco America, Dornbracht, Franke, Hansgrohe, Jaclo Industries, Native Trails, Toto, Miele, Sub-Zero, Viking, CaesarStone, Zodiaq and Corian.