Behr launches new program to benefit contractors

SANTA ANA, Calif. – July 9, 2009 – Behr Process Corporation, in partnership with The Home Depot, is pleased to announce the launch of the Direct to Pro program, a new initiative designed to ensure the needs of today’s professional contractors are met through exceptional customer service and innovative jobsite solutions that save time and money.

The new Direct to Pro program, an extension of Behr’s Professional Products & Services Group, provides professional contractors with free order delivery to the jobsite or local Home Depot store (available in select areas), order fulfillment in no more than three business days (minimum order of 50 gallons), factory tinting for accurate and consistent color matching and volume discounted pricing offered through The Home Depot. Contractors should go to to see which services are available in their area.

“As we work to expand our Professional Products & Services Group, we want professional contractors to understand that we are committed to helping their businesses thrive,” said Joe Richardson, Senior Vice President of Professional Products & Services, Behr Process Corporation. “With the Direct to Pro program, we have the capacity to handle any order and take pride in providing professionals with the supplies they need to complete their jobs on time and to the exact specifications of their customers.”

In addition to offering professional contractors free order delivery to the jobsite or local Home Depot store (available in select areas), tradesmen across the country can benefit from factory tinting. With a vast database of color formulas, advanced color-matching technology, and top-of- the-line tinting equipment, Behr offers a wide variety of color matching options to accommodate any job.

Behr’s professional customers will find Behr’s partnership with The Home Depot to be another added benefit.

By partnering with the world’s largest home improvement specialty retailer that operates nearly 2,000 stores nationwide, Behr has the opportunity to serve professionals across the country by making their products and services readily available.