Fanning out

To view a video of the Air Shadow in action.

Ceiling fans aren’t usually the first place a trade professional turns to when looking for a product that can wow their clients. But with the Air Shadow fan from Fanimation Inc., this can absolutely be the case. As a light/fan combination featuring blades that expand out when in use, and then retract into the main unit when not in use, it definitely grabs attention.

“The idea behind this product was to have a fan and light fixture all in one; being able to use the fan when you need it and a light fixture as well. The blades retract into the housing when the fan isn’t in use so all that is seen is the lighting fixture,” says Veronique Sutcliffe, communications manager, Fanimation.

The basic idea behind the product has generated positive interest from designers and architects. “Architects especially love it. Ceiling fans get a bad reputation from architects and the fact that you don’t see the fan [blades] at all when it’s not in use is very well received,” Sutcliffe adds.

Fanimation currently offers options in all styles from traditional to contemporary. “We offer the oil-rubbed with amber glass bowl, fabric shade, Ob finish, and two without the bottom bowls that offer a more contemporary appearance,” she says.
Operating on standard ceiling fan wiring, the fan is controlled by a hand-held remote device. A wall switch is an additional option for operating the fan.

Builders and architects interested in purchasing this fan can do so through Fanimation dealers throughout the United States. Fanimation offers a dealer locator on its website. To view a video of the Air Shadow in action, visit For more information on Fanimation visit or indicate #108 on e-Inquiry.