By now you’ve seen our new logo and cover design. And soon, as you read through the articles in this issue, you’ll notice the new design for the rest of Residential Design & Build magazine. We’re very proud of our new look, and believe you will be too.
For anyone with an eye for detail, you might have noticed a few of the little tweaks we’ve been making throughout the magazine these past several months. Each change has been a step in the right direction. But at some point we realized it was time to upgrade our entire image rather than approaching improvement from a micro perspective.
Was the old image bad? Was it broken? Absolutely not. It’s just that sometimes, even if something isn’t broken, you should fix it anyway. Choosing to improve is always better than choosing to accept “good enough.”
You’ll notice a cleaner look throughout the entire magazine. Design enhancements include a refined logo, cleaner pages, a better layout, improved readability and other upgrades. These enhancements will help us to better convey our editorial message to you and other architects, designers and custom home builders. Photos will look even better, articles will be more enjoyable to read and new products will be presented in a fashion that fits your thirst for relevant information.
It is the fluid, evolutionary nature of custom home design that inspired us to update our look. Much like architects and builders keep their home designs and corporate images fresh and up to date — and for exactly the same reasons homeowners redecorate their homes — we spruced up our magazine. We are evolving with the most relevant editorial content for both the design and construction segments of the custom home market.
Speaking of relevant content, take a look at our cover story that begins with Entertaining Design. Rather than limiting their clients to a view of their neighbor’s house, the team at Pinnacle Architectural Studios in Las Vegas decided to wrap the house around a beautifully designed center courtyard to create views where none existed. Instead of being satisfied with “good enough,” the team at Pinnacle adopted the “fix it anyway” approach and made their clients’ house the best it could possibly be.
It is our hope that you take inspiration from our design enhancements, be motivated by our columnists’ perspective this month on the “fix it anyway” approach to business, and follow Pinnacle Architectural Studio’s willingness to look at home design from a new angle, and ultimately give your own business an upgrade. Do so now and you will be perfectly positioned to take off when the market finally starts to improve.