Energy efficiency is on the top of everyone’s minds. In addition to the altruistic desires to have less impact on the environment, consumers see real financial savings through the use of energy-efficient appliances. Additionally, companies are more mindful of reducing their carbon footprint through measures like recycling and reusing items, and creating products that meet or exceed Energy Star standards.
“We’re challenged every day to be more efficient, and that’s a good thing,” says Wimberly. “We are always mindful of energy use.”
Manufacturers are continuously moving towards making products more efficient, Wellnitz asserts. “I think that, at some point in the near future, energy-efficient Energy Star-qualified products will be the ante to be in the game. Consumers will expect it just like they expect four tires to be on their new car.”
Johnson agrees. “I see energy efficiency as something consumers have come to expect from appliances,” she says.
Cost incentives drive the trend toward efficiency in appliances as well. Mass notes, “Just last year the government offered millions of dollars in rebates to consumers who purchased new, energy-efficient white goods. That’s in addition to the tangible savings consumers receive on utility bills by upgrading to a more efficient model.”