Firm Keeps Design Success All in the Family

Fort Lauderdale, FL— At Allied Kitchen and Bath, design is a family affair. The firm – led by president Bill Feinberg and his brother, vice president Joe Feinberg – opened its doors in 1984 as a full-scale remodeling company with the help of other members of the Feinberg family. This included their parents, who moved from Philadelphia to South Florida to help them, as well as two other brothers. This family commitment led to the firm celebrating its 25th anniversary this year.

“Joe and I are partners, however from day one, our other brothers, David and Robert, also took key positions at the firm,” Bill Feinberg reports.

Specifically, David serves as the sales manager of the window and door division, while Robert Feinberg, CKD, heads up the design staff at Allied.

“Within a few short years of opening, and after attending several national conferences, we were clear that kitchen and bath remodeling was the driving force of our operation and the main reason we built our first showroom,” stresses Feinberg.

“We’ve always been a remodeling company first, specializing in full-scale kitchen and bath renovations. From the design phase through the complete remodel, we do it all,” Feinberg adds.

The success from this approach culminated in the opening of the company’s new 15,000-sq.-ft. showroom here, part of its 25th anniversary celebration. The grand opening event was attended by over 300 guests, including some of South Florida’s most influential people.

Room for Everything

“The opening of our showroom has helped us to be much more recognizable in the area,” he emphasizes. “Although we’ve always been in the same location, it’s only recently – with the new building – that we’re attracting more people, and they are much higher-end clients including consumers, designers, architects and custom home builders.”

The two-story environment features completed kitchen vignettes and large bathroom displays, some 15 cabinet displays and a variety of other displays that feature high-end bath lines, plumbing lines, decorative hardware, lighting products and faucet fixtures, among others.

“As we grew our business and showroom size, the ability to display and sell more decorative hardware and plumbing products grew as well. We now have over 5,000 square feet of space in our new showroom for these products alone,” Feinberg says.

The first floor showcases a number of different completed kitchen vignettes, fully equipped with working appliances.

“Our showcase kitchen display is a full-working kitchen where we can host a live demo or class,” he reports. “It can easily accommodate a party of 20 guests around the island. It’s also a favorite spot to host company meetings, or for our designers to meet with clients and spread out plans.”

Large bath displays are intermingled with smaller bath vignettes that house cabinets, tile, plumbing fixtures, lighting and accessories. One large master bath display also leads into a built-in closet as well as a morning bar and make-up area.

The second floor features all of the decorative hardware and plumbing items, with one side featuring mostly kitchen items, including sinks, faucets, kitchen accessories, lighting and cabinet hardware displays.

“The other side is all bath displays with faucet lines, decorative bath accessories, shower systems and sinks,” explains Feinberg. “We have about 40 different small vanities with matching mirrors and medicine cabinets spread out on this floor as well.”

Top to Bottom

According to Feinberg, while Allied Kitchen and Bath specializes in kitchen and bath remodeling, the staff there frequently finds itself taking on other design services for the client.

“A project can start with just a kitchen or bathroom project, but once people see our ability and realize we can do much more, it often leads to a whole-house remodel,” he explains.

Feinberg recalls a very successful whole-house remodel the firm recently completed. It included the kitchen, master bath, laundry room, closets, some windows and exterior doors and flooring.