“These are some of our most rewarding projects – ones where we take on the whole house to remodel. It’s in these situations where we see the largest transformations,” he explains.
Feinberg adds that the company usually takes the project from the initial design phase through construction plans and building permits.
“Most people don’t want to be their own contractor, and by putting the responsibility in our hands, it gives the owner a certain comfort level,” he adds.
Making it Work
Feinberg notes that the firm employs a large number of certified designers, led by his brother Robert. Among the design staff is one CMKBD, who is also a color expert; a CKD who has been with the company since its inception; and an AKBD who also serves as a salesperson for the company.
“We believe it’s crucial for our entire staff to constantly stay ahead of the competition,” he continues. “One way we do this is by taking advantage of all that our industry has to offer in the way of education, networking and branding. We’re not only involved with the National Kitchen & Bath Association and attend most functions locally and nationally, but we’re also involved with many of the local associations as well.
To get the word out, the firm also hosts cooking classes and intimate dinner parties at its showroom, as well as other association and business meetings.
Feinberg, who is a design columnist for a local newspaper, also speaks about the industry to local businesses. Newsletters are e-mailed regularly to members of the community, and Allied also continues to advertise in local magazines and the Yellow Pages to promote its business.
Equally important to Allied is its many charitable endeavors.
“I was the past president of the South Florida Leukemia and Lymphoma Society, and for our grand opening we partnered with the Boys and Girls Club and raised money for the charity,” he says.
“We have also donated items from our showroom as well as design services for auction at every charity event we are asked to participate in,” he continues. “Overall, we have raised almost one million dollars for charity over the past five years.