Cozy Showroom Targets Industry Professionals

Geneva, IL— Many people believe seven to be a lucky number. That’s the hope of the recently opened Cabinets at Danada showroom, which boasts seven unique vignettes designed to capture visitors’ attention with their warm, room-like feel and cozy ambience.

The new showroom is located in downtown Geneva, a western suburb of Chicago. Diane Bohstedt, ASID, designed the 2,500-sq.-ft. showroom and oversaw its implementation along with design assistant Kim Malito. Owned by its custom home building partner, Havlicek Builders, Cabinets at Danada is a full-service kitchen and bath design firm.

The showroom includes three live kitchens, a butler’s pantry, a laundry/mud room, a sitting room, a conference room, a product-selection room and five offices. A mock garage houses garage-type cabinetry and specialty flooring at the back of the showroom.

At Home Design

Building out of a bare space helped the team achieve the desired look. To accommodate clients of all sizes and abilities, the designers implemented Universal Design throughout.

When conceptualizing the showroom, Bohstedt realized that she wanted to create an accommodating atmosphere that would make clients feel more at home.

“The original design concept was to make our showroom imitate a custom home. The floor plan allowed us to incorporate rooms instead of vignettes. The overall look of the showroom is unique as it makes people feel like they are in a home versus a showroom,” she relates.

Viking, Dacor, Bosch and Thermador are among the various appliance manufacturers whose products are seen within the vignettes. Cabinet offerings include lines from Hensen Fine Cabinetry, Decor, Ovation Cabinetry, Wood-Mode and Wood-Mode’s Brookhaven brand, many of which are ESP certified, especially important for green-minded customers.

A variety of countertop options is also offered, including solid surfacing, laminate and a number of natural stone options.

Quiet Design

Style wise, the area of Geneva is still rather traditionally influenced, Bohstedt explains. However, she notes that clients also look for a calming effect in design.

“Kitchens are not as laden with heavy ornamentation as was the trend for the last 10 years or so. Quiet design has made its entrance even into the more traditional world we live in here in Geneva. [As a result], simpler, cleaner lines and a push to a more transitional, almost contemporary, feel are increasingly being seen. Finishes are starting to move away from paint and glaze to darker, calmer stained woods,” she points out.

Bohstedt sees her firm’s target market as architects, designers, remodelers and high-end custom home builders, and she notes that her firm uses its Web site and other avenues to attract this group of industry professionals.

Using hand drawings during initial client consultations, the designers draw sketches throughout the design process to illustrate proposals for clients. However, the team uses only CAD drawings for presentations due to the program’s accuracy, Bohstedt notes. The company is also acquiring a CAD program that offers three-dimensional project views to further improve its ability to show clients what they can expect with their projects.

As a full-service kitchen and bath design firm, the company embraces a team approach for all of its projects. From the initial design to placing the design on CAD to the end result, the team at Cabinets at Danada works together to create a seamless process, whether the job is a whole-house project or kitchen and bath remodel.

Looking ahead, Cabinets at Danada plans to enter the 2009 Design Visions Awards competition, and will be advertising in local papers and magazines. Additional plans for the future include realtors’ luncheons and lunch seminars as well as cooking demonstrations with local chefs.