Stamford, CT— Frank Sinatra sang that New York City is the city that never sleeps. Boasting two existing showrooms – one of which is in Manhattan – and recently opening a third in Stamford, CT, the team at Broadway Kitchens and Baths is conducting business with this slogan in mind. Indeed, the energy and excitement generated by the new showroom is creating a Broadway-style buzz that resonates from Connecticut to New York and beyond.
Keeping it Simple
Drawing from personal experience, Jeff Chinman, v.p. of Broadway Kitchens and Baths, designed the new 2,000-sq.-ft. showroom in such a way as to avoid an overpowering amount of product and keep the selection process simple for the client. “I like to tell clients, ‘We’ve done your homework. We’re selecting quality products, and we’ll send you somewhere else if you want a deeper selection process, but let’s start with this.’ If they have too many choices, they can get overwhelmed,” Chinman explains.
An open floor plan, tiled floors, a tiled backsplash and a paneled faucet wall add to the ambiance.
Chinman notes that the location is a big plus for the new showroom. “Stamford is a turn around city. The government there is working hard to make it a better place to live and a better place to do business. The government is offering help and grants to move to the downtown area,” he declares, adding, “The showroom is located in one of the growing areas.” And, of course, the proximity to New York City adds to its appeal.
The new showroom features many displays, including nearly a dozen kitchens and one working bathroom. The space also provides additional selection centers where clients can view various finishes and materials for cabinets and countertops.
Even though the showroom is up and running, Chinman says it will be continually evolving with new products and services to meet the ever-changing needs of its clients. In fact, looking ahead, the firm is already planning a “green” area for the showroom that will include a green island and countertops that illustrate eco-friendly options.
Chinman believes that it’s important to offer a one-stop shopping experience, particularly since many clients come in without having definitive ideas of what they need. He notes, “We’re trying to gear it to the people who have not figured out what they want yet. I can design it the way I like it, but that’s not the point. The point is for me to design it the way my clients would like it.”
Broadway Kitchens offers whirlpool tubs from MTI Whirlpools and Kohler, Hamat faucets, Robern medicine cabinets, specialty vanity tops, TOTO toilets, CaesarStone products and DAL Tile and American Olean ceramic tiles. Cabinet lines include Plain & Fancy Custom Cabinetry and Canac Kitchens, a division of Kohler. In fact, the company is an exclusive distributor for Canac/Kohler kitchen cabinets in the New York metropolitan area.
Chinman explains that the company targets the new middle class market – the middle 70%, who want to spend anywhere from $25,000 to $100,000 on renovations. The company is also aiming to make an impression on builders and designers. In addition to standard home renovations, Broadway Kitchens has experience in renovating apartments, co-ops and condominiums. Both contemporary and traditional influences are abundant in the surrounding area, he notes, explaining that the company specializes in “classic” styles.
The company uses 20-20 technology and Autocad design, and offers a free estimate for clients who bring in plans. In-house design consultations are also available for a fee.
Advertising in The New York Times and on the radio, the company works on gearing its advertising to its target clientele. The firm also sponsors local charity events, helping to build positive word of mouth. Future plans include a cooking show with a live remote from a local radio station.