NKBA Survey Probes Dealer Showroom Plans

Hackettstown, NJ — The kitchen and bath market may be less robust than in the recent past, but kitchen/bath dealers are apparently not standing pat when it comes to their showrooms.

A newly released survey by the National Kitchen & Bath Association reveals that 83% of surveyed NKBA dealer-members report that they plan to change their showroom in some form or fashion in 2008.

Nearly two-thirds of the surveyed dealers say they will leave the size of their current showroom intact, but will add or change displays, according to the Hackettstown, NJ-based NKBA. Of the respondents, 17% said they plan to enlarge their showrooms this year by adding or changing displays. In contrast, only about 3% of those surveyed will remove displays without changing the size of their showroom, and less than 1% will reduce the size of their showroom, the NKBA noted.
The survey findings mirror those of a separate industry-wide survey conducted by Kitchen & Bath Design News, revealing a high degree of intent in changing out showroom displays and product lines (see March issue, Survey Says).

The NKBA survey of more than 200 dealers, whose results were published in the Winter 2007 issue of the association’s Profiles magazine, also revealed that some 60% of the kitchen and bath dealers polled will stage some type of promotional event in their showroom in 2008, with more than half planning an open house and 40% planning a cooking class or demonstration.

Dealers are also actively displaying their capabilities beyond the kitchen and bath, the NKBA survey found.

Other rooms generally featured in the showrooms of surveyed dealers include mud rooms (12%), wet bars (11%), outdoor kitchens (5%) and laundry rooms (4%).

More than one-quarter of respondents reported featuring other types of displays. Among them, said the NKBA, were coffee bars, fireplaces, bookcases, wainscot paneling, dining rooms, armoires, libraries, hutches and wine cellars.

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