“It gives clients an amazing glimpse into what their finished project will look like,” Pratt offers. “Home renovation is an arduous task enough without having to worry about what it will look like. We give customers life-like renditions.”
NYKB’s designers have all been trained to use Google SketchUp, an online tool that allows designers to create sketches using three-dimensional product illustrations. “It’s a powerful tool, and part of its charm is its speed and ease of use,” offers Pratt. “Some designers find Google SketchUp particularly helpful when sitting down with clients and hashing out ideas, because a sketch can be altered as fast as a mouse can be clicked. The application not only makes wonderful talking points for the designer in the design phase, but also helps a client feel more closely involved with the project.
“NYKB has been featured on television as a leader in New York City kitchen and bath design, which is great,” Pratt continues. “But what’s really terrific is that we can both play these aggregated clips on DVD in our sidewalk window display and connect the same clips online to play for customers in our viewing rooms. Potential customers see our examples of our work, before and after, and are duly impressed. It certainly helps us in our business.”
“These technologies have been great assets in selling our renovation services,” stresses Pratt.