The rounded-corner bead, beamed ceiling and archways, created with sheetrock, give the showroom a classic and sophisticated look. Scattered throughout the showroom are LCD flat screen monitors that hang on walls and columns, boasting a residential feel as well as enabling the company to display informative product marketing videos and vendor advertisements. The decorative accessories incorporated into the showroom are also for sale, including the Harris Marcus Home line of furniture pieces.
Knowing the Market
“We have the ability, knowledge and products to fit any application to the homeowners’ specifications,” says Johnson. “I feel we have our finger on the pulse of what our market is calling for. We do not have any one trend or style overshadowing the others. It is a nice spectrum of all types, shapes and sizes and allows us to be creative and not be pigeonholed on the products we incorporate into our showroom.”
Hendrickson now feels that the company has the ability to serve customers the entire way through the project.
“The addition of our 20/20 design software will help tremendously,” he says. “Robb’s knowledge of the building side of the industry and the knowledge of our veteran sales staff put us second to none in our industry. Companywide, we have a wonderful Web site for our showrooms that will take you on a tour of each one, explain the services and products we offer as well as provide contact info and hours of operation.”