Inside Vinyl Siding

Color, durability and easy installation are keys trends for today’s new offerings.


Heartland Building Products has introduced their Visionary Accents line featuring a new composite technology that increases rigidity, maximizes fade resistance and includes dark, bold designer colors for exterior home design. Visionary Accents is available in colors including mahogany, forest green and barn red. The line offers siding profiles of double 4-in., double 4-in. dutchlap, single 7-in. and double 6-in. insulated composite cladding profiles, with Heartland’s Therma-Fast poly-thermal formulation for over 40 percent greater resistance to heat on dark, bold colors. Visionary Accents color technology is also available in nine matching/contrasting trim colors: wineberry, Bordeaux, midnight blue and black.

A Kaleidoscope of Colors

“Vinyl siding is available in a broad and ever-increasing spectrum of colors — including new, darker colors like barn red, hunter and sage greens, deep blues and more — across a variety of product lines to assist remodelers and homeowners in customizing their renovation designs,” says VSI’s Huntley.

“The VSI Vinyl Siding Product Certification Program includes third-party verification based on the standards for vinyl siding color retention — ASTM D6864,” explains Huntley. “VSI’s color retention certification process requires an outdoor weathering study conducted for each color being considered. Each certified color must demonstrate the ability to resist major changes over time in a variety of climates. A broad spectrum of more than 350 vinyl siding colors is currently certified for color retention.”

The Colorscapes collection by Royal Building Products is now available on three of the company’s most popular siding brands: DuraPlank, Royal Woodland and Journeymen Select. While all Royal vinyl siding brands promise long-lasting color retention and fade resistance, the Colorscapes line is enhanced to actually block out the sun. Colorscapes incorporates a revolutionary weatherable thermoplastic by BASF called Luran S ASA that protects dark colors and is backed by a lifetime color retention warranty.

“Our market research showed us that consumers want to be bolder with the choices they make for the exterior of their home. They want their home to be an expression of their personality — but their biggest fear is that if they make a mistake their house might stand out for the wrong reasons,” says Mark Axelrod, director of marketing for Crane says. Crane addresses this fear with their Smart Styles program.

The Exterior Portfolio by Crane brand was founded on the company’s assertion that good exterior design should be available to every homeowner. To back up this philosophy, Crane offers a wide variety of styles, textures and colors from architecturally correct cladding profiles, trims and accessories on the Exterior Portfolio line. Smart Styles by Exterior Portfolio includes 10 individual design palettes to help homeowners identify and design their home’s exterior. The Smart Styles palette is based on home style, geography or color with a range of collections: Coastal Inspiration in blue, French Country in rye, Urban Fusion in grey, Rustic Retreat in red, Old World Charm in saddle, Rugged Simplicity in brown, Cottage Romance in wheat, Arts & Crafts in clay, Earthy Elements in cypress, and Refined Sophistication in mocha.

With subtle design intricacies, deep shadow lines and smooth matte finish, Kaycan Platinum Series of vinyl siding closely emulates the look of painted wood. The Platinum Series also has a complete range of color-coordinated trims. The company’s Duratron vinyl formula is designed for performance in all environments from -25 degrees F to +110 degrees F. Kaycan’s DaVinci Collection features deep, dark fade-resistant colors that are color-permeated through the panel, not simply applied as a film. Kaycan’s Colorfast formulation prevents fading, yellowing and heat retention. Both Platinum and DaVinci are backed by a lifetime warranty.

Strength and Support

For the utmost strength, Gentek Building Products offers Sequoia 16 — an extra-long 16-ft. 6-in. ultra-premium vinyl siding. Sequoia 16 features a heavy-duty construction tested to withstand hurricane velocity winds up to 217 mph using 1 1/2-in. ring shank nails and 180 mph using standard roofing nails. The panel’s 0.046-in. wall thickness, full-roll nailing hem, patented Advantage Lock system and 3/4-in. butt height combine for superior strength and rigidity. Textured with a rich cedar grain finish, Sequoia Select 16 is available in double 5-in. dutchlap and double 4-in. Clapboard, complete with matching or contrasting soffit and accessories.