Building with assurance

As a leading homebuilder in the greater Washington, D.C., metropolitan area for more than 40 years, Artery Homes says thousands of families have benefited from its products' quality, elegance and craftsmanship. These details, the company says, have made it the "builder of choice" in its market.


"Artery Homes is an experienced and respected builder of innovative and stylish homes for a sophisticated clientele in the Washington, D.C., area," the company says.

"Commitment to quality and flexibility sets Artery Homes apart from the crowd."

The Artery Homes team is made up of the top architects, designers and professionals in the homebuilding profession, the company says. As a result, it explains, customers are guaranteed expert, professional service during every aspect of the homebuilding process.

Additionally, because it understands clients "envision the perfecthome" to complement their lifestyle, Artery strives to build one-of-kind homes its customers want, at a price that is affordable.

"When customers choose Artery Homes, they choose to build with assurance," the company says. "From start to finish, Artery provides top-notch customer service, flexibility and a willingness to listen to clients' home purchase needs. The result is dream homes so crafted to clients' lifestyles that they feel like custom homes.

"Purchasing a new home may possibly be the biggest investment decision our clients will ever make. We at Artery are dedicated to their complete satisfaction in every aspect of the home purchase, from the lot selection, to the home design, to the lender that [they] choose."

The company notes it has won a number of industry awards, including the Major Achievement in Marketing Excellence Award from the Washington Metropolitan Sales & Marketing Council and the Maryland Awards of Excellence from the Homebuilders Association of Maryland.

Growing in a Tough Market

Despite the national downturn in the real estate market and the typical summer new home sales slump, Artery Homes says it continues to sell and attract buyers to its communities.

"While builders in Florida and the Midwest have been hit hard by the downturn, we have been insulated somewhat due to the effect the federal government has on the area's economy, the growth in private sector jobs, the overall strong economy and low interest rates," said William Zahler, senior vice president and general manager, in a statement.

"That's not to say that we have not felt it; however, we have taken steps to strengthen our sales team and our marketing effort. Smart tactics over the long run will be what sustains successful companies.We have been building homes for a half-century and have certainly seen the market much worse than it is today."

One of Artery's strengthening steps was to hire a new sales team and invest in extensive sales and marketing training. The company alsolaunched a green building program, Energy Star, and an environmentally friendly homeowner-referral program called "The Friendship Tree." Artery homeowners, whether they purchased their home last year or today, the company says, can receive a check for $5,000 and have a new tree planted in their yard whenever they refer a friend or family member who purchases a new Artery home. The referred homeowner will have a "Friendship" Tree planted in their yard, as well.

As a result, Artery Homes has seen an increase in sales. At Maple Valley Estates in Hagerstown, Md., the company says, it has sold fivehomes in its new section, Fontaine Crossing.

Maple Valley Estate features single-family homes starting in the low $300s. Artery says the community includes "stately homes" on quarter-acre sites, which are set among quiet cul-de-sacs. Included in allthe homes are nine-foot ceilings, Whirlpool appliances, hardwood flooring in the foyer and two-car garages.

Artery Homes is celebrating the "grand closeout" of its courtyard homes at County Center in Prince William County, Va. The company explains County Center is a vibrant mixed-use development of retail, offices and stylish homes. The community features a community center, swimming pool, town green, basketball courts, playground, trails and pocket parks. Artery says the community is convenient to shopping, restaurants, schools and recreational opportunities, including golf and The National's minor league baseball stadium.

"It's not surprising that we're almost sold out," said John Kline,sales manager for the community, in a statement. "There are not too many communities in this area that offer homes from over 1,900 to 2,800 square feet with a pool and other amenities in such a convenient location from the low $400s."

The company also has several new communities in progress. Artery says it recently opened Andalusian Preserve, a community of 10 estate homes from $1 million on three- to five-acre wooded sites in Brandywine, Md. In late August, Artery Homes began presales at Poplar Square in Hagerstown. This community will feature three-bedroom townhomes, as well as green space, playgrounds and a pond.

"Since we are a regional builder, we are able to work with our customers to help them design the home they want, which is something thelarger builders are just not willing to do," Zahler said.


Headquarters: Ijamsville, Md.

Services: Homebuilder

William Zahler, senior vice president and general manager: "Smart tactics over the long run will be what sustains successful companies."