“In a typical plumbing supply showroom, there are hundreds of toilets and sinks and faucets. It tends to be a little overwhelming, even for a seasoned trade professional. What tends to happen is that the client runs around looking at everything, getting prices, and it’s hectic,” he says.
The goal was to simplify the sales process, and that goal influenced the final, uncluttered, gallery-style design. Since the pods conceal all but the biggest items on the show floor, the result is a streamlined, calm space.
The pods aid in a central pillar of the selling philosophy of the new showroom; the firm discourages brand recognition and instead chooses to focus on the products and details themselves.
“We didn’t want to use manu-facturer’s displays, because they tend to be very high and they all tend to be different finishes. We wanted a uniform look,” Malc says.
The separation of space through the pods creates a flow that encourages clients to walk through each part.
One L-shaped display separates a kitchen, two powder rooms and a steam room display from the rest of the showroom. The dual powder rooms are functional and done in contemporary and traditional styles, respectively. The functional steam room is finished in red mosaic tile.
At the Spring Street location, Davis & Warshow offers products from the Kohler companies, Dornbracht, THG, Duravit, Lacava, Grohe, Elkay, Hansgrohe, Gessi, Blanco, Mr. Steam and Keuco, among others. SoHo is Davis & Warshow’s twelfth location.