Wise investors continue to stay away from these clunkers. Their reason: Why put money into companies that can't turn a profit, and can only shed homes at fire-sale prices to satisfy hefty debt burdens?
Now price cuts are the only way to clear inventory, and they hold ugly ramifications that the lower interest rates cannot solve.
After the Fed's rate cut Tuesday, the Philadelphia Housing Sector Index jumped 6%. It has already given back ground, falling 0.8% Wednesday, and recently sliding another 2.6% Thursday.
"I don't really think this Fed cut is going to help the fundamentals for the builders," says Alex Barron, senior homebuilding analyst at Agency Trading Group.
"I suspect a lot of people are probably going to use [the post-Fed rally] to come in and start shorting the builders again, knowing that all these weekend sales they are doing is going to cause them to report more impairment charges over coming quarters."
The essential problem for builders is that the housing market is suffering from a fundamental imbalance between supply and demand.
Oversupply of inventories and the continued building of homes without buyers are hurting one side of the graph.
Demand, meanwhile, remains anemic, since prices generally remain high and aggressive mortgage financing options for buyers have disappeared. And a lower fed funds rate will not necessarily create mortgage rate relief.
To clear inventories, builders are now being forced into pricing wars, as evidenced by the recent Hovnanian campaign.
The question is whether there is any profit margin left in the homebuilding business, says one veteran real estate hedge fund manager who remains bearish on housing. That makes valuing stocks today on future earnings a dicey proposition.
"It's like being in the middle of war and trying to figure out what it would be like in peacetime," the manager says.
Says Barron, the analyst: "You can't have a sustainable business model if you lose money on every home you sell. It seems that is what these weekend sales are about: Who can lose money the fastest."
Selling homes at discounted prices creates cash, but not profits. And if one builder cuts prices, then the builder across the street has to react in turn. This leads to builders recording more impairment charges, since land and communities for sale on balance sheets need to be written down to levels that allow for profits.
This quandary was raised by
Milne said his company is offering price discounts ranging from 5% to 20% nationally at its communities. These prices are based on what the competitor is doing across the street.
"We have to match in order to keep business up," he said.
Land impairment charges, meanwhile, may continue at a rapid rate so long as prices keep falling. As Milne said, the builder either doesn't sell the house or it writes down the value of the community. The former, he said, is not really an option.
The declining fundamentals of the homebuilding business are being exacerbated by the fact that builders continue to build "speculative homes" -- houses for which they do not have a buyer lined up.
The idea is to immediately monetize land rather than just sit on it until the market recovers. Such moves are a classical prisoner's dilemma, where the best interest for each individual is not in the best interest for a whole.
Building more homes without buyers simply adds to already bloated inventory. In turn, this results in more sales campaigns to clear the product at fire sale prices.
In order to play the sector, Barron says investors should first focus on which builders will even survive the coming carnage in the sector. Those with the lowest debt burdens and shortest land pipelines are the best candidates, he says. They include Toll Brothers, NVR,
At some point, some of the better builders become buying opportunities. But it is still too early to buy the group, says Dean Frankel, a portfolio manager at Urdang Securities Management, which invests in real estate securities for institutions.
Frankel expects more "ugliness to come" in housing because of the unfolding of the subprime mortgage problems.
"When I feel more comfortable we're close to a bottom, I'd be more comfortable to buy," he says.