Phillipsburg, NJ — Kitchen Magic has opened three new locations at upscale suburban shopping malls in New Jersey, Massachusetts and New York.
The additions, said the company, bring to 46 the number of locations for the Kitchen Magic Showcase Program, which utilizes kiosks and displays in shopping malls and wholesale clubs throughout the refacing company’s northeastern market area.
“The challenge, just like in any business, is to reach potential customers,” said Cindy Fleck, v.p./operations. “Our business is based on taking the showroom right to the customer.”
According to Fleck, the Showcases are “scaled-down showrooms that allow consumers to actually see and touch Kitchen Magic products.
“Showcases allow us to meet with people face to face before they ask for an estimate,” Fleck added.
Kitchen Magic, which has been in business for some 30 years, operates in a five-state region in the Northeast that includes Pennsylvania, New Jersey, New York, Connecticut and Masschusetts.
The company’s three newest locations in shopping centers are at the Market Fair Mall in Princeton, NJ, the Silver City Galleria in Taunton, MA, and the Walt Whitman Mall in Huntington Station, NY.