Showroom Program Expanded by VitrA

Atlanta — One year after its inception, VitrA’s “Showrooms of Excellence Program,” designed to provide participating showrooms with display advice, marketing support and point-of-sale materials, is gaining momentum, the Atlanta-based company announced.

“The success of this program has really been phenomenal,” said Akgun Seckiner, manager of plumbing fixtures for VitrA.

“We are committed to supporting showrooms with functional displays mirroring good design.”

With the program, VitrA seeks to support the highest quality of showroom representation, while at the same time branding itself in various showrooms with an array of different product lines. In addition, the program seeks to reward showrooms that demonstrate loyalty to VitrA and its products.

Since the program’s introduction last year, approximately 100% of showroom participants were recognized at the platinum level, the highest classification offered by VitrA, which said it plans to implement its “Showrooms of Excellence Program” in more than 15 additional showrooms this year.

“Providing showrooms with quality design is beneficial because it is important for a customer to visualize the space. This is why we customize our bathroom products depending on the space available in each showroom,” said Seckiner.

Information on the VitrA Showrooms of Excellence Program can be obtained by contacting VitrA at (877) 65-VITRA, or by visiting www.vitra-usa.com.

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