The program, announced last month, is aimed at providing equipment packages, fabricator training, sales and marketing support, sales training, budgets, forecasts and material supply chains, according to company owner Art Attaway.
Attaway said that plans are targeted at developing a buying group with some 200 franchisees in all.
“This network will allow franchisees the competitive edge in their local markets, while providing national name recognition and marketing,” Attaway said.
“The Stone Shop franchise will be the first national network to be formed in the countertop industry, and will transcend the current structure of the stone marketplace and move to a more cohesive group of individual owners while providing the continued autonomy to run their own operations,” he added.
All training programs will be conducted using Marble Institute of America-approved materials, technical procedures and resource material, with full MIA approval, according to Attaway, who noted that the programs and equipment will be applicable to granite and marble slabs, engineered stone slabs, thin stone, pre-manufactured vanities and countertops in natural stone and engineered stone.
“Franchisees will receive the benefit of pre-negotiated discounts on equipment, supplies and materials, and will save tens of thousands of dollars in equivalent time and cash in their business start-up, and have advanced sales and marketing programs, and the availability of national accounts,” Attaway said.
Information is available by contacting The Stone Shop International at (248) 568-0352.