In making the announcement, Houzer officials noted that, for more than 30 years, Enex has been private-labeling sinks for several leading U.S. and European brands.
“Enex is well known in the international business-to-business markets as a prime manufacturer,” commented Houzer v.p. Ken Fey. “However, since the soft launch of its Houzer by Enex premium sinks in 2004, the Houzer brand has gained higher name recognition than Enex in the domestic U.S. consumer and professional markets.”
The company’s legal name change to Houzer, Inc., effective March 1, “is a benchmark and testament to our current success and commitment to the markets we serve,” Fey said.