2007 PCBC Preview

The Pacific Coast Builders Conference strives to offer substantial content to all builders, not just those on the West Coast. As trends tend to start on the West Coast and bleed into other areas of the United States, it’s a good investment for home builders and designers to attend the trade show and conference held May 29-June 1 in San Francisco.

This year PCBC has added some great new programs and incentives for attendees. One such program called the High Five Team Discount recognizes companies operating under tight budgets. “We want to make sure companies can still afford to send their staff to PCBC. [The High Five Team Discount] allows companies to send five staff members for the cost of three. We developed the program in the hopes that companies wouldn’t have to sacrifice sending staff to the educational opportunities which are critical in a changing market — not to mention the benefits of networking with colleagues and peers,” says Rémy Frank, director of marketing, PCBC.

Another new element this year is PCBC’s Young Leaders Program which recognizes leaders in the industry who are under the age of 35. “The interesting thing about Young Leaders is that we are going to be looking to our new young leaders to form and formulate this program,” she says. “We are going to help launch the program and help create a foundation. Then we’d like to see our up-and-coming Young Leaders take over and lead the program. We’ve offered Young Leaders a discounted registration so we can make our conference accessible to them.”

Successful returning features include the Cool Products Competition where exhibitors submit new products to be judged by registered attendees. The top 20 products are chosen: 10 consumer-focused and 10 industry-focused winners. Those products will be highlighted in different areas of Moscone North, South and West exhibit halls. (Winners not available at press time.)

The Builder-to-Builder Green Summit is another feature returning for its second year. “It’s a one-day conference on Tue. May 29 that leads into PCBC. We have some great keynotes such as Sarah Susanka, FAIA, author of The Not So Big House,” Frank says. “We’ll be showing attendees the nuts and bolts of building high-performance homes and ways to stay competitive in a green market. We’ll have three keynotes and a facilitator for the day.”

Not to forget the executives, PCBC offers its Leader-to-Leader Conference every year. “This is by invitation only to the top CEOs and CFOs of the top building companies in the nation. We also do a CFO roundtable where we invite chief financial officers for a session where they focus on the pertinent financial conditions in the trade,” she says.

Approximately 33,000 attendees are expected at this year’s show, a number that is down from last year due to a softening in the market. However, exhibitor expectations are up from last year with 700 exhibitors and approximately 230,000 sq. ft. of space. “Last year we added Moscone West, and this year, we’ve had a few exhibitors increase their booth size. We’ve grown into all three halls of the Moscone Center,” Frank adds.

Although PCBC is expanding, Frank says growing is not their focus. “Our goal is to offer a quality event, not just to get bigger,” she says. “The people who come to PCBC are the power players in the industry; they are the most accomplished set of colleagues and peers who come to PCBC because we offer great content.”