Edison, NJ — SFA Saniflo, the Edison, NJ-based manufacturer of macerating plumbing products, is launching its first-ever U.S. television advertising campaign, targeting eight key metropolitan markets in the Northeast between February and mid-April, the company said.
Titled “Small Space, Smart Solutions,” the 30-second spot is aimed at driving business to Saniflo distributors and installers in markets that extend from Ohio to New England. The commercials are airing on various broadcast network affiliates and more than 20 cable networks, including TBS, TNT, CNN, ESPN, CNBC, MSNBC and HGTV, according to the company.
“The goal of our campaign is to direct consumers to the nearest Saniflo location to learn how Saniflo can be a ‘smart solution’ for their homes,” said Bertrand Bouchard, president of Saniflo in the U.S. “Saniflo is committed to supporting our distributor and contractor partners with pull-through consumer marketing initiatives.”
If the current campaign meets expectations, the company expects to mount a similar effort later this year or in 2008, Bouchard added.