Construction to expand convention space in Reno, Nev., has kept the Hearth, Patio and Barbecue Expo out of the city for too long. Now, 10 years after its last stop in Reno, the Hearth, Patio and Barbecue Association is excited to once again hold its 2007 Expo in one of the top-requested venues by its attendees. Traditional show style, more attendees and exhibitors, and new features add to the excitement for this year’s show.
“We are expecting at least 12,000 in Reno. That’s a combination of attendees and exhibitors,” says Leslie Wheeler, director of communications for HPBA. “Our exhibitors are expecting more attendees primarily because of the Reno location. We do a post-Expo survey every year and Reno, Nev., comes up as one of the top preferred locations. Everyone is really looking forward to it.”
At press time, there were 450 registered exhibitors with 210,000 sq. ft. of exhibit space. This number is 2 percent higher than the same time last year. The Expo includes both indoor and outdoor exhibit areas. “Both areas [indoor and outdoor] have natural gas. Inside we have special areas that have burning areas allowed, too,” Wheeler says.
One unique, returning feature at HPB Expo is the Outdoor Burn Area. “Other trade shows have outdoor areas, but here we pipe in natural gas, and fireplaces, stoves are burning. We provide propane, charcoal, pellets and wood to the exhibitors so grills are burning and chefs are cooking to demonstrate their products,” she says.
A new feature to this year’s show is the New Product Pavilion. Here, exhibitors are given the opportunity to showcase new products and grab attendees’ interest to drive them to the booths. “This is the first time we’ve done a product pavilion and so far we’ve had good response.
There are quite a few companies that will be featuring new products in the pavilion,” Wheeler adds.
The New Product Pavilion is an indoor exhibit area with limited space. Product representatives will not be presenting the products. Rather, it is merely a showcase of products. “You see the product and if you’re interested you can go to the specific booth for more information,” Wheeler says. “It can be a table top or just a stove, or information on a new fireplace. It is definitely a highlight of the show.”
Also new this year is the HPBA’s added emphasis on landscape architects and designers. Wheeler adds that this group of professionals doesn’t always know what is new to the industry. HPBA is offering complimentary registration to landscape architects and designers with hopes of educating them on what’s new in the hearth, patio and barbecue market.
Because most people attend trade shows to learn about their industry, HPB Expo also runs educational classes and seminars. “We run four days of education on business management, sales and marketing, technical aspects, and a new outdoor living room series. We have industry and professional speakers in those areas. The website has complete information with course descriptions and speaker names,” Wheeler says.
Wheeler is excited for both the New Product Pavilion and Outdoor Burn Area. “The Outdoor Burn Area is so unique,” she says. “The Reno show should be a good one.”
For more information on HPB Expo visit hpbexpo.com.