Online Product Retailer Gets Infusion of Cash

Edison, NJ — Home Décor Products, Inc., an online retailer of kitchen and bath products, appliances and related products for the home, has secured a capital investment of $65 million, to be used for working capital and to support strategic growth initiatives, the company announced.

The financing, according to the Edison, NJ-based company, was led by 3i Venture Capital, a private equity and venture capital firm, and also included Liberty Associated Partners and Comcast Interactive Capital. All are new investors in Home Décor Products.

“Home Décor Products is a unique platform that brings together manufacturers of products for the home with the people who want to buy those products,” said Michael Golden, CEO of Home Décor Products. “We have succeeded in building our business on that foundation, and this round of financing will take us to the next level by enabling us to leverage and exploit our e-commerce platform by expanding deeper into existing categories and entering new, complementary categories.”

Home Décor Products, Inc. is an authorized dealer offering more than 550 kitchen, bath, hardware, lighting and other home décor products on 10 Websites. The company also sells to the trade, operating a Professional Partnership Program encompassing more than 5,000 architects, designers, general contractors and builders, corporate officials said.