Wilsonart Program Aimed at Retailers

Temple, TX — Wilsonart, the Temple, TX-based manufacturer of surfacing materials, has launched a program aimed at assisting retailers, including kitchen and bath dealers, selling WilsonartHD product lines, the company has announced.

Wilsonart’s “Retail Showroom Program” for WilsonartHD provides a variety of showroom-related merchandising tools aimed at helping retailers reach consumers, according to the company.

Among the tools in the program are brochures, tent cards, window decals and a listing in Wilsonart’s Dealer Directory.

Also available is a showroom merchandiser, which consists of a selector deck that includes samples of each HD color, the company further notes.

Information about the program is available by visiting www.whywilsonarthd.com.