Skokie, IL — Quality Home Brands LLC has completed a merger with Encompass Lighting Group, the Skokie, IL-based holding company that operates several premier lighting brands, the companies announced.
The new combined company will operate under the name Generation Brands, corporate officials said, adding that the 11 brands under the corporate umbrella will each continue to operate as strategic business units of the combined entity under the direction of their existing management teams and sales representation.
Founded last fall with the merger of Murray Feiss Lighting, Monte Carlo Fan Company, Sea Gull Lighting Products, Light Process Company and Royce Lighting, Quality Home Brands serves the lighting, electrical wholesale, home improvement, home décor and building products industries, including the kitchen and bath sector.
Encompass’ brands include Tech Lighting, tiella, 2thousand degrees, T-Trak and LBL Lighting.
“I’m thrilled with the continued growth of the Generation Brands umbrella,” said chairman Murray Feiss. “We are proceeding along the track envisioned when we aligned ourselves with the Sea Gull Lighting family of brands.
“Simply put, we’re assembling the broadest and strongest offering of aesthetically and functionally superior lighting for residential and commercial applications.”