Shelton, CT— Panolam Industries, Inc., the top North American supplier of decorative laminate panels, has completed its acquisition of the outstanding equity securities of Nevamar Holdco, LLC, the parent of Nevamar Co. LLC.
Panolam, based here, made the announcement in conjunction with the rollout of a major marketing initiative focusing on its expanded family of decorative surface brands, including high-pressure laminates and thermofused melamine panels. Many of those products are aimed at cabinet and countertop applications.
“Together with our existing Pionite HPL business, the acquisition of the venerable Nevamar brand gives Panolam a strong network of distributors to service the market with exciting designs and innovative products,” the company said.
Panolam’s marketing initiative also includes an expansion of the company’s regional product manager/specifications rep force across the U.S. and Canada, corporate officials said.
As a central component of its growth initiative, Panolam plans to hire new regional product managers (specification reps) for 10 market territories, including Atlanta, Baltimore-Washington, Charlotte, Denver, Detroit, Minneapolis-St. Paul, Montréal, New York, San Francisco and Southern California.
“These reps will be responsible for promoting Panolam’s complete family of brands and products to architects, designers, specifiers and major corporations, and securing project specifications,” the company said.
“We are very serious about attracting the best and brightest talent in our industry,” said Robert Muller, Jr., Panolam’s chairman, CEO and president. “Architects and designers deserve nothing less than in-depth information and product knowledge to help them select the very best decorative surface solution, both from a design and a performance standpoint.”
“These are exciting times for Panolam Industries,” Muller added. “Through innovative products, great design and a strong distribution network, we look forward to growing all of our brands of high-pressure laminates and thermofused melamine.”