Total Exterior Package

“We are very proud of that house,” says Battle. “We showcase everything we do on that house. We did windows and siding and garage doors. We did trim.”

By focusing on its “12-point inspection process” and every type of exterior remodeling service, Exovations is forging new ground in its market area to attract customers to whom enhanced curb appeal is particularly important. And for this project, this was especially true. The customers wanted an updated look and were willing to go in an entirely new direction for their exterior.

“The neat thing about the project was the client’s openness to new ideas and that she was looking for an entire face-lift on that house,” says Battle. “Some people are fearful of change. They like looks on different houses, but when it comes down to their own house they like the style and color they have. So we were very glad to have had such a huge impact on the house, to do so much.”

Nationally, customer motivations for embarking on a specialty remodeling project vary, but the top reasons are typically needs based. They need to replace leaky windows. The constant upkeep of an old deck spurs the purchase of a maintenance-free decking material. Only a small percentage of consumers undertake whole-house exterior renovations for purely cosmetic reasons. Exovations has found that many of its customers will expand their project to include other exterior products once a need for windows or siding occurs.

Much of the success of the project can be attributed to Exovation’s willingness to provide a number of options in terms of materials. The client wanted cedar shakes for siding and Exovations delivered it. Exovations also provided a design that included a variety of alternative materials. The client was very pleased with the load-bearing PVC columns as well as the manufactured stone pediments and retaining wall elements.

Fast Facts About the Company:

• Exovations of Atlanta LLC
• Headquarters: Cumming, Ga.
• Established: 1996
• Original name: Builders Exterior Design. It was changed to Exovations to be more memorable in marketing campaigns. The name combines the words Exteriors and Innovations.
• Web site: www.exovations.com
• Company tagline: “We’re Changing Home Exteriors”
• Total 2005 revenue: $12 million; approximately $4.2 million from exterior specialty remodeling
• Total jobs: 400-plus for both the builder services and remodeling divisions Supplier designations and awards:
  Alside Marketing Award of Distinction
  Royal Building Products Certified Contractor Proclamation of Excellence
  Alcoa Master Contractor/A+ Siding Installation
  Wolverine’s Award of Excellence for Design Innovation
  Contractor of the Year, 2001, Royal Building Products
  Certainteed Window Master Craftsman
  James Hardie Preferred Remodeler
  Habitat for Humanity Home Building Participant
  GAF Certified Roofing Contractor
• Recent industry awards:
  2005 CotY Award:
  Best Exterior Project Under $100,000
  2005 Master Design Award:
  1st Place for Exterior Face-lift
  2005 Chrysalis Award - Best Project: Exterior Face-lift