Company Builds its Success on a Dollar and a Dream

“We give clients what they want,” adds Bier. “We take time to give them the exact details of what they are thinking design-wise. All of our customers receive personalized attention.”

He continues: “[It’s been my experience that] at a lot of other places, what you see is what you get. We go a lot further and get into more detail. We want to know what they want to do in a certain space.”

Another key to the firm’s approach is the use of 20-20 design software, says company designer Amanda Van Nortwick. “With this software, we can make 3-D models so clients can see pretty much exactly what their kitchen is going to look like,” she says.

Indeed, the pair point out that not only are the clients consulted on every possible detail of their remodel, but they are also free to add or remove as much as they’d like. “[Our motivation comes from the knowledge] that we are creating a place where [our clients’] families will gather for the holidays and special occasions,” Ladner concludes.

On schedule
The firm takes pride in keeping its projects on schedule, says Ladner.

He explains: “Once the design phase is completed and the customer is 100 percent satisfied with the look and feel of the new kitchen, the actual building begins. Our company oversees every aspect of construction, including subcontractors.”

He continues: “Depending on the size of the build, installation time varies from a couple of days to a couple of weeks.”

In fact, the pair point to a kitchen remodel project done four years ago as an example of the firm’s philosophy in action.

“The client was so pleased with her experience that she’s hired us to build all of the cabinetry in her new home,” says Ladner.

Show business
The company utilizes a unique approach for capturing a diverse cross-section of its area clientele. Specifically, the pair runs its business from its main, 1,300-sq.-ft. showroom in Fresno, but it also has its work featured prominently in two associate studios – CA Design Consultants in Fresno and Gary Olson Design in Bakersfield. To that end, the firm displays at various appliance stores throughout California’s central valley.

“Our showroom displays an upper level of design and detail,” Ladner offers.

He concludes that the firm also hosts design workshops at the working kitchens found in some of its associate showrooms – an added approach that helps drive word-of-mouth business.

In fact, the firm relies heavily on referral business. To do this, the pair take advantage of the advantageous location.

“Fresno is the fifth largest market in California, and has the largest home show event in California. We’re a major presence at the home show and we display an idea center there,” Ladner offers.

Bier concludes: “Our clients are happy that they can get this kind of quality [from us]. They don’t have to go to the Bay area or southern California to get what they want.”