Hackettstown, NJ —
The National Kitchen & Bath Association has named Edward Pell to the newly created position of Manager of Market Research, the association announced.
“In this newly created position within our Marketing Group, Ed will bring to bear his wealth of knowledge amassed working within the kitchen and bath industry for nearly 20 years,” said Michael Kelly, CEO of the Hackettstown, NJ-based NKBA.
“Ed’s vast analytical experience will prove to be an invaluable asset to the NKBA and its growing membership,” Kelly said.
According to the NKBA, Pell will initially focus on exploring and quantifying research opportunities on a variety of projects derived from the NKBA’s strategic planning process. “These analyses will be used to quantify industry trends, forecast economic impact on our industry and allow the NKBA to measure and promote effective development programs of interest to both kitchen and bath professionals and the consumer alike,” Kelly said.
Pell has been writing about the kitchen and bath industry since 1978. He has served as an editor of Kitchen & Bath Business (K+BB), as well as an independent researcher, market trend analyst and freelance author. He has also contributed periodically to Kitchen & Bath Design News.