Study Ranks Satisfaction With Appliances

WESTLAKE VILLAGE, CA — KitchenAid ranks highest in satisfying the owners of newly built homes with dishwashers and ranges, while Samsung ranks highest in customer satisfaction with refrigerators, according to the results of a recently concluded study by J.D. Power and Associates.

The J.D. Power and Associates 2005 Major Home Appliance Study measured the satisfaction of new-home owners with the performance, features, look and feel, warranty, and price of three major kitchen appliance categories: dishwashers, ranges/cooktops/ovens and refrigerators. The study also explored consumer brand loyalty, where appliances were acquired, problem occurrence, warranty and repair service, and extended warranty purchase.

The 2005 Major Home Appliance Study is based on responses from 7,574 new-home buyers who recently purchased new kitchen appliances that were either included in the new home or purchased from a retailer, researchers said.

Since only new homeowners were polled, the study did not encompass many brands widely considered to be most closely associated with the luxury remodeling market.

According to the findings of the poll, KitchenAid ranks highest in both the dishwasher and range/cooktop/oven segments. Also performing well among dishwasher manufacturers were Whirlpool Gold, GE Profile and GE Monogram.

In the range/cooktop/oven segment, Whirlpool Gold, Frigidaire and GE Profile also performed well.

Samsung ranked highest among refrigerator manufacturers. Also performing well were Kenmore Elite, KitchenAid and Whirlpool Gold, the survey noted.

“As the home appliance market grows increasingly competitive, quality becomes an important differentiator for consumers,” said Dale Haines, director of real estate industries at J.D. Power and Associates. “Not only can buyers purchase appliances through their home builders, they also have appliance retailers, home improvement warehouse stores, warehouse clubs and Internet offerings vying for their purchase dollars. Appliance manufacturers should take consumer perceptions of quality very seriously, since consumers can easily dismiss brands based on the wealth of information available to them.”

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