CINCINNATI — The corporate home of lifestyle networks HGTV and the Food Network has become the latest television company to dive into broadband programming with the launch of a network devoted to kitchen renovations.
HGTV Kitchen Design has a library of 200 programs on kitchen design, and will include a feature that allows computer users to get online tips geared to the specific size of their own kitchens, officials said.
The venture represents the first of what the Scripps Networks said it hopes will be about five broadband networks that will be started over the next 18 months. Others in the works are online channels on gardening, woodworking and healthy eating, said John Lansing, Scripps Networks president.
The rapid growth in homes with broadband capability and interest by advertisers in Internet-only programming has helped fuel the growth, Lansing noted.
“The knowledge that people seeking to renovate their kitchens have a need for information and are willing to spend money is what made HGTVKitchenDesign.com a solid starting point,” he said. ‘’It’s second only to buying a house for most families in terms of making an investment,’’ he added.
Besides the video content, Scripps said it has plans to invite companies that manufacture kitchen products to create their own infomercials.