New York Showroom Celebrates Ultra Modern Design

NEW YORK, NY - While traditional styles still reign when it comes to kitchen and bath design, the clean lines and sleek appearance of modern design have also found their place in many of America’s homes. Taking their cue from the less fussy, more contemporary European styles, cabinets, faucets, fixtures and furniture that appeal to a more modern aesthetic are enjoying their own popularity with many of today’s consumers.

NYLOFT Kitchens and Home Interiors, located here, recently paid tribute to the sleek and highly stylized look of modern design with a party at its newly redesigned showroom. The event, which celebrated “Modern Design,” was co-sponsored by Dwell Magazine and featured a presentation by Dwell founder Lara Hedberg Deam.

Over 300 industry guests and design buffs were treated to cocktails and Italian finger food as they toured the newly reconfigured showroom, which includes several new kitchen vignettes and a new bathroom display area, all which feature a modern design appeal.

Designing Aloft
The 7,000-sq.-ft. showroom is a loft space nestled amid design companies and architects in Manhattan’s famed Chelsea neighborhood. The location prompts visits from designers, architects, builders and end consumers.

Special events, such as book signings and cooking demonstrations, will also be held regularly at the location to attract visitors to the site.

Originally opened in 2002, the showroom is owned and operated by Iko Aviv, the company’s president and owner, who is a second generation cabinet maker, and Ana Sternberg, CEO and owner, who has a degree in architecture and has been focused on kitchen and bath design since 1997.

The New York showroom, which was designed by Aviv, “provides a comprehensive walk through of different working kitchen vignettes in a variety of styles and colors offered by NYLOFT,” notes Cornelia Stumpf, director of advertising for NYLOFT. The new bathroom area features four different bathroom displays.

“The showroom feels more like a home than a showroom, as the displays are fully workable and showcase appliances and complementing furniture,” she adds. Indeed, the new kitchen vignettes in the showroom are surrounded by living spaces that feature modernist style furniture and accessories from companies such as CASAMANIA and Zanette.Also featured from Zanette are wardrobes, closets and storage systems, which join interior doors and closet systems from RES.

NYLOFT is the exclusive distributor of Maistri la cucina kitchens, an environmentally conscious Italian kitchen cabinet manufacturer, as well as other Italian home interiors. The showroom also showcases TEKNE and Axia products for the bath.

“The positive response that we’ve received, especially in 2005, has encouraged us to debut more new contemporary lines, such as the TEKNE bathroom line, which we are showcasing in our redesigned showroom,” comments Aviv.

Caesarstone and Corian countertops are also a mainstay of the showroom, as is a range of high-end appliances. Rounding out the showroom’s offering is NYLOFT’s own brand of furniture.

Style and Service
NYLOFT is a full-service showroom, offering assistance from planning through installation with it own installation team. “We offer one-stop shopping, with everything from cabinets to appliances to lighting. It’s a full-service design concept,” adds Stumpf. Design advice, demonstrations and maintenance for products sold through NYLOFT are also part of the offering.

Aviv and Sternberg work with a staff of three interior designers, two sales/designers, a receptionist and a bookkeeper. Each of the designers has a degree from an interior design program, or are architects.

All of the drawings provided by designers at NYLOFT are done in CAD. “This is a mandatory tool that all design-related employees have to master,” emphasizes Stumpf.

In addition to the location in New York, NYLOFT has a design studio in Phoenix, AZ and just recently opened a flag store there, as well. An additional three flag stores are planned for opening in 2006.