Study Probes Use of Internet by Kitchen and Bath Professionals

TAMPA, FL - Companies that specialize in kitchen and bath remodeling are far more likely than other residential remodeling professionals to use the Internet to market their businesses, a new study reveals.

According to the study, conducted by the Tampa-based Home Improvement Research Institute (HIRI), more than 55% of kitchen and bath remodeling professionals reported they use the Internet as a marketing tool, compared to just 30% of residential remodeling generalists.

HIRI's 2005 Remodeling Professional Study found that respondents from larger remodeling firms, with 10 or more employees, are most likely to use the Internet.

The biennial study, which tracks trends among remodeling professionals, also contained the following findings:

  • 75% of remodeling professionals specializing in kitchens and baths said they access the Internet or use e-mail – and the vast majority of them (80%) use it for business purposes.
  • Almost 70% of the wired professionals have used the Internet to communicate with customers, track delivery of shipments and obtain installation instructions for a product.
  • 58% said an "informational Web site" is very or extremely important in deciding which product brands to purchase.
  • 74% have used the Internet to purchase products for their businesses, although the purchase was not defined as being for a kitchen/bath project or for general office use.