Changing out is something the showroom has already done. "Over the period that we were planning out the showroom, we made sure to incorporate updates," he remarks. One such update was the installation of the Hatbox toilet, which was introduced during the planning stage.
Although the showroom is located in the heart of Brooklyn, it isn't on a major roadway. "The location is probably the complete opposite of where you'd want to have a showroom," affirms Stoler. "It's in the middle of a residential area, rather than on a main avenue."
But, the location hasn't seemed to hurt the compan's business. "All of these years, our business has been primarily word of mouth - mostly contractors," says Stoler. "We don't just sell a product and forget about the customer. Six months down the line, a year later, or whatever, we’re still there to help out the customer."
Solco enjoys repeat customers, who come back to the company when they move and do another house, or when they do a summer house, Stoler states.
Now, old and new clients can visit the Kohler showroom and interact with the firm’s team of sales personnel dedicated to those products. All showroom personnel receive extensive sales and product training, Stoler notes, and are well versed in installation, product and design trends, he reports.
Of the new addition, Stoler believes that it will not only increase sales of Kohler products for the company, but have an overall beneficial effect on the whole showroom. "I'm sure that the addition will enhance our sales on all of the other vendors that we sell," Stoler affirms.
He continues, "So far, it's working very well, and I foresee it expanding even more in the future. There's room to grow."