Changing with the times is a key to ensuring success for any business. For H. G. Page & Sons, Inc. and its Page Home Center, which began as a small family business in 1924 and grew to one of Poughkeepsie’s leading home centers, its 80th anniversary was a time for reflecting on the market and looking for a place to grow. The company believes it has found the answer with the introduction of its Home Design Concepts, a home design center that showcases kitchens and baths as well as a recreation room.
The showroom is comprised of approximately 5,500 square feet of a much larger space that is H. G. Page & Sons’ adjoining retail store. The location has served the parent company well since its inception, notes Gina Farrat, spokesperson for Home Design Concepts.
To celebrate its opening, the company hosted a catered cocktail reception on a Friday evening at which approximately 350 industry professionals got to view the showroom. Home Design Concepts followed that up with a weekend-long celebration of the grand opening that was open to the public. Farrat estimates that 5,000 people came through the showroom’s doors those first few days.
Created by Ellen Sarra Haspel, CKD, ASID, the showroom’s in-house designer, the site was designed to “inspire and promote a warm and welcoming atmosphere with an experience of feeling ‘at home’ in an upscale environment,” offers Farrat. The vignettes are constructed off of “Main Street,” a tiled walkway that leads visitors to individual home sites that feature outside facades as well as fully accessorized interiors. The exterior of the vignettes feature siding, shingles, windows, doors, exterior lighting and other amenities.
“One of the things that we’re very proud of is the fact that we’ve incorporated exteriors and interiors and made it work,” reports Farrat. “When you walk down Main Street, it gives you the impression of being outside. Then when you turn into one of the doors, you could either go into the bathroom section or the kitchen, and all of a sudden you’re on the interior.”
It’s one of the twists of the showroom, she continues. “As opposed to just walking in and seeing one cubicle after the next, this one actually gives you more of a feel of being somewhere else.”
There are over 20 displays in the showroom, reports Farrat, with the grand kitchen display being fully functional for interactive cooking demonstrations. The contemporary-styled grand kitchen by Custom Wood Products features an eight-foot island with a sink, as well as working Viking appliances. Two-tone maple wood cabinets are highlighted in the main area.
“We have a stain and a glaze on the lower cabinets in Honey Spice, while the upper cabinets feature Eggshell Mocha, which is feathered,” states Farrat. “The crown moulding ties it all together.”
The remaining kitchens each feature a distinct style that run the gamut from country to contemporary. In addition to cabinets from Custom Wood Products, the showroom also features cabinets from Kemper Cabinetry and semi-custom lines from Decora. Countertops include offerings from Silestone, Zodiaq, Corian and Earthstone, as well as an array of granite samples.
A bath section includes one walk-through, with several vignettes set up in that one room. There is also a large separate bath display from Custom Wood Products.
Among the products featured for the bath are tub and shower products from Kohler Co. and Maax. Blanco, Kohler Co., Delta Faucet Co. and Danze are among the faucet lines shown, and all interior and exterior lighting fixtures are from Sea Gull Lighting.
A separate recreation room incorporates a fireplace, cable television and conversational literature, along with a sitting area.
The back of the showroom is the site of the Millwork department, which includes Anderson and Marvin windows, Velux Skylights, Turn Craft Columns, as well as Jeldwen, Morgan and Therma-Tru doors. Flooring products include Columbia and Uni-Click.
The showroom, including the Millwork department, is home to 11 employees consisting of sales experts, one CKD, four kitchen and bath designers, managers and an in-house master stair builder who designs and builds custom staircases.
Staff members take turns in the grand kitchen for interactive cooking demonstrations. Farrat notes, however, that the showroom is currently seeking to have student chefs from the local culinary institute provide cooking demonstrations for visitors. “That way, maybe we can do something a little more complex than just cookies and desserts,” Farrat remarks.
When they’re not busy being creative in the kitchen, the design staff is whipping up designs using 20/20 software. In the case of highly detailed and customized work, company designers will also create a hand-rendered design.
“The volume of clientele we cater to is better served by our computer-aided design work,” she adds. “The homeowners love the renderings of their new space, and the contractors find the layouts a helpful visualization tool to present to their clients.”
In addition to the cooking demonstrations, Home Design Concepts markets the showroom using print media, direct mail, radio ads and other sources. “Our target market consists of upscale homeowners and builders, but we reach beyond that to include designers and architects,” she remarks.