Firm Builds Showroom at Request of Trade Clients

BALTIMORE, MD"If you build it, we will come" was the assurance that Northeastern Supply received from its Lancaster, PA customers regarding the prospect of opening a showroom there. And come they have.

The company, headquartered here, operates 28 showrooms in the Mid-Atlantic states, including Maryland, Virginia, West Virginia, Delaware and Pennsylvania. Its state-of-the-art distribution center in Edgewood, MD supplies the showrooms with products in the plumbing, hardware, heating, air conditioning and water systems industries.

Among the 150 guests who attended the June 30, 2004 grand opening of the Lancaster branch, which includes a kitchen and bath studio, were area builders and designers who had been asking Northeastern Supply to provide them with a showroom that they could refer clients to, according to Scott Rayburn, builder sales representative, Northeastern Supply.

The new site, located at 1109 Enterprise Road, also services plumbing professionals, architects and homeowners on a variety of projects, including new home construction and remodeling.

"We are targeting local kitchen and bath designers, builders and architects who presently work with our contractors to provide homeowners with the products they need," reports Rayburn.

"We chose this location because of its proximity, the development in Lancaster, and our ability to service our current clients with our large supply store adjacent to the showroom," Rayburn continues. "Since our showrooms are located within our branches we are able to provide everything to make the installations complete."

Hands-On Displays

The Lancaster site, which was modeled after the company's existing showrooms, was conceived and built by Northeastern employees, according to Rayburn. "The Lancaster showroom was designed with the thought of functionality and ease for the customers," he reports.

Among the products on display are items from Jacuzzi, Maax, American Standard, Moen, Delta and TOTO. "Our showroom gives them a place to see and touch most items to determine if that product is right for them," Rayburn offers.

Northeastern Supply also has the ability to use 20-20 CAD software to provide customers with a detailed view of their projects, explains Rayburn. "We realize that our contractors go to great lengths to provide this service as well, so we work with them to give the end user the most accurate information for their project," he says.

In addition, the company provides its consultants with e-mail access and a comprehensive Web site. "All of our consultants are trained by the manufacturers on the most recent products available," Rayburn notes.