SEN 'Redefines' Itself With New Name, Logo, Initiatives

SEN 'Redefines' Itself With New Name, Logo, Initiatives

Denver The SEN Buying Group has implemented a series of initiatives aimed at "redefining itself for the future" and more effectively reflecting the benefits offered to members by the organization.

The initiatives, including a new name and logo for the group, were announced by SEN president Ken Peterson, CKD, during the organization's 2004 Fall Conference, conducted in Denver last month.

About 200 SEN members and vendors attended the four-day conference, which also marked the 10th anniversary of the Chapel Hill, NC-based organization.

The new name SEN Design Group better reflects the breadth of the organization's activities and benefits, Peterson said.

"In the last 10 years, we have become so much more than a traditional buying group, and we felt it was time our name better represented our mission," he said.

"Our goal is to help talented kitchen and bath designers become better businesspeople, find support within our network and become an instant asset to the consumer. The SEN Design Group affiliation will become synonymous with quality, value and professionalism."

Along with the name change, SEN unveiled a new image, positioning statement and corporate look that Peterson said is aimed at "complementing members' individual images, providing a mutually beneficial opportunity to co-brand."

The organization also expanded its executive team by naming Tom Blau as v.p. of business education.
Blau, the owner of a Milwaukee-based kitchen and bath remodeling firm, will assist in the development of business education programs, contribute as a business consultant and handle member recruitment, Peterson said.

SEN currently has some 230 members. The short-term goal, Peterson noted, is to increase that number to 300.
SEN also announced that the organization will begin marketing its own private-label cabinet line, to be produced by vendor members and cabinet manufacturers Jay Rambo Company and The Hampshire Company.

Lastly, SEN announced the establishment of an annual scholarship program, to be co-funded by SEN and Costa Mesa, CA-based product supplier Rohl, LLC. The scholarship will reward the business management achievements of SEN full members, Peterson concluded.