Mall Exposition Spotlights Design, Top Appliances

Mall Exposition Spotlights Design, Top Appliances

Fairfield, NJ Carl Schaedel and Co., Inc., a major wholesale distributor of appliances, is working with Ulrich, Inc., a leading area kitchen design firm, to present a special lifestyle exposition at a top northern New Jersey shopping mall.

The exposition, which will take place at The Mall at Short Hills through Nov. 8, features the latest professional appliances from Viking, displayed in custom kitchen designs from Ulrich, the companies said.

"The ability to showcase our products in actual high-end kitchen settings results in a truly interactive form of advertising," said Kim Heal, v.p./sales for Carl Schaedel and Co., in Fairfield, NJ.

The exposition was conceived by Carl Schaedel and Co. to increase exposure of the company's products to the mall's affluent, sophisticated customer base in an informal, non-retail setting. 2004 marks the fifth time that Schaedel has partnered with a custom kitchen design firm on the exposition.

Representatives from Schaedel and Ulrich will be available to assist with design or product inquiries, the companies said.