David Reese quickly adds that the showrooms are also designed to
help the design staff work more fluently and
"The four showrooms are all tied into one computer system. That way, we can transfer designs back and forth easily," David Reese explains. "Plus, we like to send our designs straight to the manufacturer. Therefore, we can design it on 20-20, take it into our operating system and never have to write up an order. It reduces the chance for errors and makes us more efficient, cost-wise."
The Reese Stuff
For Suzy Reese, the firm's success stems from a commitment to satisfying customers by providing an educated staff that offers great design expertise and product knowledge.
"We try very hard to meet our customers' expectations and create happy customers," she explains. This is made easier, she believes, because the firm's design staff boasts more than 300 years of combined design experience.
"We really try to listen to the clients and bring our experience into the project. Basically, we want to design for what they want and use our experience to find the right product and provide the right services for them," adds David Reese.
To that end, Suzy Reese also points out that several of the company's designers are working toward their CKD or CBD certification, while David Reese notes that he has been a member of the NKBA's Distributor Council for several years.
"At Reese Kitchens, our award-winning design staff makes it their job to create a kitchen that reflects the needs, interests and personality of the customer," she adds.
David Reese adds, "We'll do 20-20 drawings, Auto-CAD or even
hand drawings if that's the best way to convey the design to
Suzy Reese also suggests that this dedication is not only reflected by the firm's long-standing design staff, but by an even more loyal client base.
"We have staff members who have been here since we opened the
company 34 years ago, and they have cultivated the trust and
confidence of their customers. That is why we enjoy long-term
relationships with our builder customers," she notes.
Suzy Reese is also quick to note that, as a result of the firm's reputation, it has been retained to create kitchens for many clients of note, including several members of the Indiana Pacers' basketball team, football player Peyton Manning and basketball legend Larry Bird.
Reese notes that the company relies heavily on the surrounding community to create its successful marketing campaign.
"Our business is word-of-mouth referrals, although we are starting to advertise to boost the retail business," she explains.
"One of our most successful public relations events is an art fair that we sponsor each year at one of our four Indianapolis locations," she reports.
Suzy Reese notes that this year, the art exhibit featured the Aristokraft "Feed the Heart" celebrity art exhibition, which highlighted Aristokraft Landen cabinet doors painted by celebrities Buzz Aldrin, Phyllis Diller, Kathy Ireland and Yoko Ono, among other notables.
Location: Four locations in and around Indianapolis
Principals: Suzy and David Reese
Hours of operation: 8 a.m. 5 p.m. and 9. a.m. 6 p.m. in the retail showrooms
Number of employees: 48
Major product lines carried: Aristokraft, Kemper, Decorá and Mouser cabinetry; Sub-Zero, Wolf, Viking and KitchenAid appliances; and Centura, Corian, Formica and Wilsonart countertops.
Design Software: AutoCAD
Business Philosophy: "Reese Kitchens' strategy is to provide our customers with an enjoyable experience. Our experienced designers are committed to providing each customer with a unique creative design, a large product selection, several price choices and great service. We try very hard to meet our customers' expectations and create happy customers."